💰Purpose

• One-line purpose of your company or product

📝 Core Values

• One or two sentences (or a bullet list of three to five things) that describe how the values that define your work as a marketing team

🎯 Target Demographic

• A one-line description of the market you are trying to reach

🧳 Brand Promise

• One-line brand promise (think of your product’s tagline)

🏢 Elevator Pitch

• Three-line elevator pitch